al.com's Audience
al.com attracts a growing local audience of well-educated, affluent customers who increasingly turn to the Internet for the information they need.
77% of al.com visitors actively search the Internet for products and services each week.
| AUDIENCE PROFILE |
- 58% Male / 42% Female
- 89% 25-64 years old; Median Age:45
- 71% are married. Over half have families
- Average HH Income: $78,200
- 88% have attended college
- 80% want advertiser specials
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Source:
al.com Visitor Survey, Belden Associates 2008
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