Advertising Opportunities
On al.com, one size does not fit all and that is especially true for the marketing programs we develop for our clients. Before we make a recommendation, we want to know about your business, your unique challenges and opportunities. We can create a targeted program that gets your advertising message to a specific segment of our audience based on geography, demographics and behavior.
• Interactive Cheat Sheet
For advertising rates, please click here to contact us.
INTERACTIVE MARKETING OPPORTUNITIES
Based on campaign objectives, we deliver a variety IAB approved Interactive Marketing Unit ad formats to targeted sections of our content. These ads are served adjacent to and sometimes within content areas on al.com that best attract your potential customers.
• Ad Samples Demo
Rich Media
Utilize rich media capabilities to serve streaming video ads or ads that interact with our users such as rollover or expandable and other similar formats.
Additional Advertising Programs include:
Geo-targeting
Aim your advertising at a specific segment of our audience based on their geographic location. Reach only the customers that make sense for you!
AUDIENCE TARGETING SOLUTIONS
Through an alliance with the Microsoft Media Network, we are able to offer you a way to reach your potential customers with more options to increase the reach, frequency and targeting of your ad messages. We'll help you choose the solution that best fits your needs.
Expanded Geo-TargetingIn addition to reaching your customers through the #1 local site in Alabama, we are now expanding the reach of your message to include customers who visit sites across the Microsoft Media Network.
Behavioral TargetingBehavioral Targeting enables you to target your potential customers based on the behaviors they exhibit online, then categorizes them based on the types of sites they have recently and frequently visited, as well by other behavioral attributes.
Re-messagingRe-messaging allows you to connect to customers who have visited al.com as they visit other sites on the Microsoft Media Network. It’s the perfect compliment to repeat your message with our high quality, actively engaged customers.
RECRUITMENT, AUTOMOTIVE, and REAL ESTATE ADVERTISING
Reach the Best Local Audience with the Best Local Jobs, Autos, and Real Estate sections on al.com. Custom programs are available for advertisers in our Jobs, Autos, and Real Estate sections. Reach consumers when they are actively or passively looking for new jobs, new cars, or new homes.
SECTIONS & SITE SPONSORSHIPS
Occupy the premier position on a section or even the entire Web site. Sponsorships include a package of interactive ad units and can also include contests, surveys, email marketing and more. Price varies by section.
Increase awareness for your products and company with an interactive contest on al.com. You provide the prize and we design, administer and fulfill the contest. Best of all, at the end of the contest, we provide an email database of entrants who have opted in to receive information from you.
Send your message to a large, qualified list of consumers who have agreed to receive notices on special deals and promotions from advertisers in the area.
al.com's Searchable Directory of Local Businesses
al.com.com offers FREE comprehensive business listings search functionality that allows consumers to find your business by category, distance and keyword. Claiming and managing your listing on al.com gives consumers the opportunity to find out more about what you have to offer quick and easier.
Connect with local customers by maximizing the reach and efficiency of the internet to drive traffic to your Web site and expand your client base. al.com offers simple solutions that are affordable and effective so you can do what you do best and let us handle your search engine marketing.
MOBILE ADVERTISINGReach your potential consumers anywhere, at any time! People do everything from their mobile phones, including searches for local jobs, autos and real estate. al.com makes it easy for these potential consumers to see your inventory with our new Mobile site.
- Vanity Mobile Codes
- Add your Mobile Vanity Code to all of your advertising campaigns.
- Potential consumers see your ads and text your Mobile Vanity Code to 53555.
- Potential consumers receive a text back with a link to your full inventory.
- Potential consumers view your inventory and call or email you for more info.
al.com sends text alerts for breaking news, weather alerts, traffic, sports scores and other important events around the state. Contact us to find out how to extend your advertising reach to on-the-go mobile phone users.
NEWSPAPER ADVERTISING
To place an ad in one of our affiliated newspapers:
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