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» More From Today's Press-Register Fashion Columnist Debra Braggs » E-mail this columnist
These days, moms-to-be are sporting their baby bumps from
the red carpet to the beach. And there's no shame in
their games. Gone are the days of muu-muu dresses and staying indoors
months before the bundle drops. Pregnant moms are now
working professionals or busy domestic engineers who flaunt
their figures in hip, hot and trendy fashions. Times have changed, according to maternity wear designer Liz
Lange, who says women have gone from hiding their pregnancy
to wearing clothes that celebrate it. "When you see all the coverage of these
fabulous-looking celebrities, and they look so good in their
fitted clothing, completely keeping their sense of style,
it's very, very influential," said Lange who
designs both high-end maternity wear and a line for Target. "Other women want to look like that, too. They realize
it looks great and it looks sexy." Thanks to Hollywood, maternity fashions have gone from the
red carpet and runways to boardrooms and the beach. Starlets like Angelina Jolie, Gwen Stefani and Nicole Richie
didn't miss a fashion beat when they showed off their
baby bumps. And designers have jumped on the baby-buggy
bandwagon, offering moms-to-be the same sleek business
suits, designer jeans, flirty dresses and trendy tops their
non-pregnant pals are wearing. It was a lack of options that led Rebecca Matthias,
president and chief creative officer of A Pea in the Pod to
create her maternity clothing company, which includes A Pea
in the Pod, Destination Maternity and Motherhood Maternity
stores. Matthias was a working professional when she got pregnant
and says she couldn't find business clothes that would
accommodate her growing belly. Today she is dressing more than three million moms-to-be
each year, and she has an A-list following that includes
Salma Hayek and Jessica Alba. For spring and summer, A Pea in the Pod is offering tiered ruffle tops, boho-inspired blouses, fitted dresses and floral bikinis, which are among the season's anticipated trends....
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